For the iconic Italian watch brand, time doesn’t stop
Despite many brands struggling in 2020 and some coming to a halt, brands such as Panerai, had successes that are positioning them for further strength in the marketplace. New model releases were just a start for the Italian luxury watch manufacturer. Models such as the Panerai Luminor Marina Carbotech PAM 1661, two new Radiomir Mediterraneo editions, a trio of Luminor Marina models to celebrate the 70th year anniversary of Luminor, and a highly exclusive Tourbillon,
In January 1950, a patent was granted to Panerai for a luminous material called Luminor that could be used on watch dials. In 2020, on the 70th anniversary of that innovation, Panerai is released three new Luminor Marina watches. In addition, and possibly the most impressive part, is that Panerai is guaranteeing these models with a 70 year warranty to honor that anniversary.
In early 2020, the brand launced PAMCAST. Configured as an editorial platform, PAMCAST will share meaningful, interactive stories on a weekly basis. The content will be diverse, mobile-friendly and easily browsable across an array of digital interfaces.
They most recently launched the Panerai Part Exchange Service Partnership with Watchfinder & Co. The partnership between Panerai and watch specialist Watchfinder & Co. will safely expand the potential of the pre-owned market, to protect the brand’s legacy and the longevity of its the most iconic timepieces.
If you’re in the NYC area, visit the new Panerai flagship store in New York within the iconic Hudson Yards upscale and luxury mix-use complex.
The new Panerai store not only features the latest retail design of the brand allowing for a splendid display of its watch collection, but also a PANERAI CAFE – a space dedicated to further enhance the consumer experience.
Currently my favorite watch is the PAM01312, which I wear daily. I often change out the leather strap between the Panerai rubber or black/blue SPORTECH™ with blue stitching that compliments the blue seconds hand nicely.